Fresh for 2020

Towards the end of 2019, I took a little time to refine and focus my personal Etsy shop and develop an overall brand look-and-feel for my creations.

Some of my most popular and favorite styles incorporate wire, so the golden scribble from Zazzle felt perfect. I also chose to call my brand "Lisa Bastarache Handmade" to keep the option open to branching out to other techniques and materials, like my hand-gilded agate coasters. In addition to new business cards (I went with square!), I also ordered stickers to add to my packaging (which is currently kraft boxes and tissue with natural twine).

While re-branding, I spent some time thinking hard about the pieces that are the most representative of my work and took new photos to align my Etsy page with them:

I also took my creations and re-branding to a local holiday fair for the first time in years. It gave me a chance to try a fun, natural display to highlight the unique materials most of all.

Here's to seeing where we go in 2020!